Park City, UT — Sundance Institute today announced that the 2012 Sundance Film Festival, which took place in Park City, Utah, in January, generated an overall economic impact of $80 million for the State of Utah, according to the independent annual economic and demographic study conducted by the University of Utah’s Bureau of Economic and Business Research at the David Eccles School of Business (BEBR).
The Economic Report, posted in full on the Sundance Institute website, also found that the 2012 Festival: supported over 1,731 jobs; generated over $69 million in media exposure; provided nearly $6.9 million in tax revenue; and was attended by more than 46,000 people, a 2% increase over the prior year.