Los Angeles, CA (July 27, 2011) — Keri Putnam, Executive Director of the non-profit Sundance Institute, today announced an expansion of the Institute’s Artist Services program, which provides opportunities for Sundance Institute artists to reach audiences, raise funding and receive support through a robust educational and resources site. While the Sundance Film Festival has long offered a platform for films to be acquired for distribution, the expansion of this initiative aims to provide opportunities for the many projects that are distributed independently.
Through the program, filmmakers can now make their films available online to consumer markets via iTunes, Amazon, Hulu, Netflix, SundanceNOW, and YouTube while still retaining ownership of their work and making independent decisions about strategies for each outlet.