Sundance Institute And Mahindra Group Announce A Multi-Faceted Collaboration
PARK CITY, UT — Sundance Institute and Mahindra Group today announced a multifaceted agreement that showcases the commitment to and support of independent cinema around the world both by the Mahindra Group, one of the largest companies in India known throughout the world for its commitment to excellence and to social responsibility, and of the nonprofit Sundance Institute, one of the world’s leading cultural organizations
The collaboration allows for the establishment of the Mumbai Mantra|Sundance Institute Screenwriters Lab which shall become an annual event in India, and the Sundance Institute|Mahindra Global Filmmaking Award to be awarded annually at the Sundance Film Festival.
Said Anand Mahindra, Vice Chairman and Managing Director of Mahindra Group, “Our entry into Media and Entertainment is positioned to create a rich resource for Independent Filmmakers and to encourage original storytelling from all parts of the world in line with the Mahindra Group’s global foot print. The first step in this direction is the collaboration with the Sundance Institute which three decades ago heralded a unique nurturing spirit for Independent Cinema in America.