Park City, UT – Sundance Institute today announced Chase Sapphire^SM, a premium rewards credit card, as a Presenting Level Sponsor of the 2011 Sundance Film Festival. Chase Sapphire^SM joins Entertainment Weekly, HP, Acura and Sundance Channel as Presenting Level Sponsors of the Festival, which runs from January 20-30 in Park City, Salt Lake City, Ogden and Sundance, Utah. As a program of the nonprofit Sundance Institute, the Sundance Film Festival operates with the support of corporate sponsors as well as that of private foundations, nonprofit associations and guilds, government agencies, and individual donors.

“For the nonprofit Sundance Institute corporate support is essential, and reflects a commitment to sustaining the vitality of independent film, filmmakers and audiences,” said Jennifer Arceneaux, Director of External Relations, Sundance Institute. “With the addition of Chase Sapphire, we are especially fortunate to have such deep commitments from five Presenting Level Sponsors.”

“Chase Sapphire delivers memorable experiences to cardmembers,” explained Sean O’Reilly, general manager, Chase Card Services,a division of JPMorgan Chase & Co. [NYSE: JPM]. “Many of our cardmembers are passionate about independent films and our sponsorship of the Sundance Film Festival offers the type of once-in-a-lifetime experiences Chase Sapphire customers enjoy.”

Chase Sapphire^SM is a rewards credit card designed to offer premium travel rewards and benefits, a range of redemption choices, exceptional customer service and memorable experiences. Chase Sapphire^SM will tailor special programs for the 2011 Sundance Film Festival including unique screenings and travel packages for which cardholders can redeem points and an exclusive access line at the main Festival box office in Park City. In addition, tickets will be made available to Chase Sapphire^SM cardholders in cities participating in Sundance Film Festival USA screenings on Thursday, January 27, 2011.

Acura, a new Presenting Sponsor, is the Official Vehicle of the 2011 Sundance Film Festival. The 2011 Sundance Film Festival sponsors to date include: Presenting Sponsors-Entertainment Weekly, HP, Acura, Sundance Channel and Chase Sapphire; Leadership Sponsors-Bing™, DIRECTV, Honda (in addition to being a Leadership sponsor, will continue its year-round support of Sundance Institute artists), Southwest Airlines and YouTube™; Sustaining Sponsors-FilterForGood®, a partnership between Brita® and Nalgene®, L’Oréal Paris, Stella Artois®, andTimberland.

Sponsor support helps defray costs associated with the 10-day Festival and the nonprofit Sundance Institute’s year-round programs for independent film and theatre artists. In return, sponsorship of the Sundance Film Festival provides these organizations with global exposure, a platform for brand impressions and unique access to Festival attendees: The 2010 Sundance Film Festival, attended by more than 40,000 visitors, generated an overall economic impact of a record $62.7 million and generated more than $18.5 million in media exposure.

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About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.1 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

About Sundance Film Festival

Supported by the nonprofit Sundance Institute, the Festival has introduced global audiences to some of the most ground-breaking films of the past two decades, including sex, lies, and videotape, Maria Full of Grace, The Cove, Hedwig and the Angry Inch, An Inconvenient Truth, Precious, Trouble the Water, and Napoleon Dynamite and, through its New Frontier initiative, has brought the cinematic works of media artists including Isaac Julian, Doug Aitken, Pierre Huyghe, Jennifer Steinkamp, and Matthew Barney. www.sundance.org/festival

Sundance Institute

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org

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