Q&A: Go Behind the Scenes at the Alamo Drafthouse with CEO Tim League
As part of our Creative Distribution Initiative, we tapped Alamo Drafthouse CEO Tim League to find out more about how the Austin-based movie theater chain does business. Keep reading for League’s thoughts on building his brand, finding new audiences, and branching out into partnering with Magnolia.For you and for the Alamo, how does a film that does not have an all-rights-scale distribution model in place build out the booking process for screening in your theater?In terms of the Alamo, we have a programming office out here in Austin.